Very Usual

Is an illustration-based brand born from humor, honesty, and classic art-school training—with a twist. Created during a period of being stuck in bed “like a sickly Victorian child,” the brand began as a way to cope through laughter, turning traditional techniques into intentionally awful (and hilarious) drawings.

At Akin, Very Usual offers a wide range of goods including crewnecks, T-shirts, stickers, postcards, greeting cards, notebooks, and more. Equal parts absurd and relatable, the brand celebrates imperfection, wit, and the joy of not taking things too seriously.